weekend insights

26 - 28 April 2024

Challengers served up a strong opening weekend in both the US and UK, debuting as the most popular choice for moviegoers in both regions.

The title drew a predominantly young audience, with over 30% in the US aged under 25, and 60% in the UK. Female attendance was also particularly strong in the UK at 63% of the audience compared to 51% in the US.

Another newcomer, Unsung Hero, debuted in the US as the second most popular choice, with 80% aged over 45. Meanwhile, Back to Black entered its third weekend in the UK as the second top choice.

subscribe for updates