Movio Research

cinema industry leading data

Movio Research is the movie industry’s definitive theatrical audience research platform, containing the cinema industry’s most comprehensive audience data.

Predicting future theatrical performances has always been challenging, and now more than ever. However, analyzing historical audience data can reveal how content and release timing affects theatrical attendance, both in terms of audience composition and moviegoing behavior. Powered by near real-time ticket purchase data of millions of moviegoers, Movio Research provides an unrivalled picture of moviegoing audiences.

Marketing planning

  • Model audiences for future releases:
Utilize Movio’s Propensity Algorithm for data-driven comp title selection to view audience composition for similar, previously-released movies. 
  • Analyze potential release windows:
Consider the audience composition of similar, historical releases against audiences modeled for upcoming competitive titles.
  • Explore historical demographic and behavioral insights:
Inform the marketing and film-adjacent advertising strategy for future releases.

Media optimization

  • Analyze audience evolution:
Study how a title’s audience composition evolves across the course of its run, informing who to target at which point in the release cycle and how to spread marketing budget.
  • Compare pre- and post-release audiences:
See which demographic and behavioral cohorts are likely to purchase pre-sales tickets, and for which types of content. 
  • Benchmark audiences to title, titles, or genre:
Understand how content and release date impact the demographic, behavioral, and geographic characteristics of moviegoing audience

creative development decisions

  • Model titles in development :
Estimate the appetite for titles pre-production by exploring the audience of previously released similar movies.

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