weekend insights

28 - 30 March 2025

A Working Man debuted as the most popular movie choice in the US, while opening as the third choice in the UK. In the US, the title drew a fairly old audience, with almost 20% aged over 65. Another newcomer, The Chosen: Last Supper Part 1, followed as second choice, attracting a 75% infrequent* audience.

Snow White held on as the top choice in the UK through its second weekend, proportionally drawing 4% more infrequent moviegoers compared to its opening weekend.

*Infrequent moviegoers = been to less than 6 sessions in the past 6 months

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