weekend insights

5-7 June 2026

Scary Movie 6 delivered a standout opening weekend, claiming the top spot in both the US and UK. In the US, an impressive 61.8% of moviegoers chose to laugh along, while UK audiences followed suit at 26.2%, driving a franchise-best domestic box office performance.

In contrast opening weekend for Masters of the Universe (2026) was soft, landing second in the US and third in the UK. Early audiences skewed heavily male and over 45, suggesting strong nostalgia appeal among fans of the original 80s toy line and animated series.

Across the UK, cinema attendance rose 13.7% week-on-week, fuelled by a combination of new releases and strong holdovers. Positive word of mouth continues to play a key role, drawing audiences back into cinemas and reinforcing momentum at the box office.

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