weekend insights

16 - 18 Feb 2024

Bob Marley: One Love had no worry in its opening weekend, debuting as the most popular choice for moviegoers in the US & UK. The title drew a 75% infrequent audience in the US with 38% aged between 45-64 vs 86% infrequent in the UK with a mostly Gen Z audience.

Another newcomer, Madame Web, opened as the second choice for both regions, drawing a slightly younger audience, of which majority were male at 61% in the US and 52% in the UK.

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