weekend insights

28-30 August 2026

The US and UK charts took different paths again this week.

In the US, two new releases entered the top three. Coyote vs ACME claimed the top spot with 18.8%, pushing Spider-Man: Brand New Day into second place with 15.5%. Another new release, The Dog Stars, rounded out the top three with 9.5%.

In the UK, holdovers continued to dominate. Spider-Man: Brand New Day retained the number one position with 18.1%, while Insidious: Out of the Further and The Odyssey finished in second and third place respectively.

In the US, Coyote vs ACME skewed heavily towards audiences aged 25-44, who accounted for 44% of moviegoers. The next largest group was those aged 45-64, suggesting nostalgia for Looney Tunes may be helping drive attendance. The film also attracted a more balanced mix of frequent and infrequent moviegoers* than is typically seen.

The Dog Stars opened softly, attracting an older audience profile in both the US and the UK. Moviegoers aged 45-64 made up the largest audience segment in both markets, pointing to stronger appeal among older or more traditional sci-fi and thriller fans. Notably, the film struggled to attract younger audiences, particularly women and those under 25, despite Jacob Elordi's usual popularity with these demographics.

*Frequent moviegoers are those who have attended six or more cinema sessions in the past six months. Infrequent moviegoers are those who have attended fewer than six cinema sessions during the same period.

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