14 - 16 March 2025
Novocaine debuted as the most popular choice for US moviegoers in its opening weekend, attracting a 42% infrequent* audience. Another newcomer, Black Bag, followed as second choice, drawing an older audience but similar proportion of infrequents at 46%.
In the UK, Mickey 17 remained as the top movie choice through its second weekend, seeing an 11% increased attendance from infrequent moviegoers compared to its opening weekend.
*Infrequent moviegoers – been to less than 6 sessions in the past 6 months
