7-9 August 2026
Spider-Man: Brand New Day and The Odyssey continue to dominate the charts, breaking records along the way. Spider-Man: Brand New Day remains the clear frontrunner, accounting for 70.1% of moviegoers in the US and 65.1% in the UK. The Odyssey held onto second place in both markets, attracting 14.4% of moviegoers in the US and 15.9% in the UK.
As Spider-Man: Brand New Day entered its second weekend, audience demographics began to broaden. In the UK, where the film initially skewed heavily towards younger moviegoers, 25 to 44-year-olds became the largest audience segment, representing 43% of viewers. While 12 to 24-year-olds remained a significant share of the audience at 37%, the shift suggests the film is now attracting a wider age range beyond its core opening weekend audience.
In the US, the audience profile evolved differently. The second weekend saw a stronger skew towards 25 to 44-year-olds, who accounted for 42% of viewers. However, audiences aged 45 to 64 also increased their share of attendance compared with the opening weekend.
