weekend insights

18 - 20 October 2024

Smile 2 was all grins this past weekend, debuting as the top choice for moviegoers across the US and UK, drawing a predominantly infrequent audience at 52% in the US and 65% in the UK.

The Wild Robot debuted in the UK as the second top choice, followed by another newcomer, The Apprentice. Meanwhile in the US, Terrifier 3 entered its second weekend as the second top choice.

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