weekend insights

5 - 7 july 2024

Despicable Me 4 lit up the 4th of July weekend in the US as the most popular choice for moviegoers in the region, drawing a 48% male audience, 3% higher than Inside Out 2’s opening weekend earlier in the month.

While the title is due to be released next week in the UK, the region saw Inside Out 2 remain the top choice for moviegoers through its fourth weekend, with 91% of the audience represented by infrequent moviegoers.

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