weekend insights

10 - 12 May 2024

Kingdom of the Planet of the Apes swung into its opening weekend as the most popular choice for all moviegoers across the US and UK. Across both regions, the movie drew a predominantly male infrequent audience. In the UK, 37% of the audience were aged under 25, while in the US, the same age group represented just 17% of its audience.

The Fall Guy entered its second weekend as the second top choice for both regions, with the biggest demographic shift in the US which saw an 8% attendance increase of females from last week.

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